Yunqingqi Competitive Battlecard
Turn authorized competitor material into a sales-ready battlecard without inventing market facts.
Purpose
- Separate verified facts, customer-reported signals, and model judgment.
- Help sales teams answer “why us, when not us, what to verify next”.
- Preserve evidence dates so stale comparisons do not get reused as current truth.
Required Inputs
- our product or service name
- target customer type and buying scenario
- competitor names and authorized source material
- comparison dimensions, such as pricing, deployment, service, capability, or compliance
- known customer objections or head-to-head questions
Optional:
- lost-deal notes
- win themes
- approved public case references
Workflow
- Build a source register with stable IDs and dates.
- Normalize each competitor by target customer, positioning, capability scope, pricing model, delivery mode, service, and risk.
- Mark every statement as
来源明确,来源主张,客户反馈, or推断. - Separate “we win” scenarios from “do not force-fit” scenarios.
- Draft compliant objection-handling answers that do not attack the competitor or invent claims.
- List stale, missing, or unverified points that must be refreshed before external use.
Output
- One-screen conclusion
- Competitor comparison matrix
- Our advantage scenarios
- Competitor advantage and risk reminders
- Objection handling lines
- Discovery questions for the next sales call
- Evidence index and refresh list
Marketplace scenarios live in marketplace-cases.md. Review rules live in review-checklist.md. Source declaration lives in OPEN_SOURCE_NOTICES.md.
Review Gate
- Pricing, product scope, and delivery claims must include a source and date.
- Unsupported “industry first / only / best” wording is forbidden.
- Negative competitor statements must stay factual and attributable.
- External use requires a current human check on time-sensitive facts.
Forbidden Actions
- Do not scrape paywalled or logged-in data without authorization.
- Do not invent market share, customer lists, pricing, or compliance status.
- Do not expose private customer notes, internal prompts, or sensitive deal data.
