china-competitive-analysis
Purpose
Analyze A股行业竞争格局, mapping competitive dynamics for Chinese companies and industries.
Data Sources
Tier 0 — 万得 Wind（最全面付费数据）
- 覆盖：A股/港美股/基金/指数/债券/宏观/研报/分析（44个工具）
- MCP 服务：
wind-mcp（需WIND_API_KEY密钥，以ak_开头） - 优势：全市场覆盖面最广、数据最全面、包含研报和量化分析
- 密钥申请：https://aifinmarket.wind.com.cn/#/home
Tier 1 — 同花顺 iFind（付费精确数据）/ AkShare MCP（Tier-2 免费备选）
get_industry_stocks(industry="...") → Full peer list
get_quote(ticker) → Valuation, market cap
get_financials(ticker, "income") → Revenue, margins
get_financials(ticker, "balance") → Assets, debt
get_stock_info(ticker) → Business description
Secondary Sources
- 巨潮年报 — detailed segment data
- 券商行业报告 — analyst competitive analysis
- Wind / Choice — market share data
- 行业协会 — industry statistics
Workflow
Step 1: Map the Competitive Set
Industry definition:
# Get full industry composition
get_industry_stocks(industry="白酒")
Tier the competitors:
| Tier | Description | Examples |
|---|---|---|
| Tier 1 (龙头) | Market leaders, >10% share | {{SECTOR_LEADER}} ({{EXAMPLE_SECTOR}}) |
| Tier 2 (挑战者) | Strong #2-5, growing share | {{CHALLENGER_1}}, {{CHALLENGER_2}} |
| Tier 3 (跟随者) | Niche players, regional | {{NICH_PLAYER}} |
| Tier 4 (边缘) | Declining or niche | {{LOW_END_PLAYER}} |
Step 2: Competitive Comparison Matrix
Core comparison table:
| Company | Revenue (亿) | YoY | Gross Margin | Net Margin | ROE | Market Cap (亿) | PE (TTM) | Market Share |
|---|---|---|---|---|---|---|---|---|
Expand with competitive dimensions:
| Dimension | Leader | Challenger 1 | Challenger 2 | Follower |
|---|---|---|---|---|
| 品牌力 (Brand) | ||||
| 渠道能力 (Distribution) | ||||
| 产品力 (Product quality) | ||||
| 成本优势 (Cost advantage) | ||||
| 研发投入 (R&D) | ||||
| 国际化 (International) |
Step 3: Market Share Analysis
Share trends:
| Company | 2020 | 2021 | 2022 | 2023 | 2024E | Trend |
|---|---|---|---|---|---|---|
| ↑ / → / ↓ |
Concentration metrics:
- CR3, CR5, CR10 (top 3/5/10 concentration)
- HHI (Herfindahl-Hirschman Index)
- Market share distribution
Step 4: Competitive Positioning
Positioning map:
For 2x2 matrices, use:
- X-axis: Price (价格) or Scale (规模)
- Y-axis: Quality (品质) or Growth (增速)
Example for {{EXAMPLE_SECTOR}}:
高端/品质
|
{{SECTOR_LEADER}} | {{CHALLENGER_1}}/{{CHALLENGER_2}}
|
{{NICH_PLAYER}} | {{NATIONAL_BRAND}}
|
|________________
低端/性价比 高端/溢价
Step 5: Barriers to Entry
China-specific barriers:
| Barrier Type | Examples |
|---|---|
| 品牌护城河 | Consumer brand loyalty, 品牌认知 |
| 渠道壁垒 | Distribution network, 经销商体系 |
| 规模效应 | Cost advantages from scale |
| 技术壁垒 | Patents, know-how, 技术积累 |
| 牌照/资质 | Regulatory licenses, 牌照 |
| 资金壁垒 | Capital requirements |
| 政策壁垒 | Industry access restrictions |
| 数据壁垒 | Data network effects |
Step 6: Threat Assessment
New entrants:
- Likely sources (related industries, overseas)
- Barriers effectiveness
Substitutes:
- Alternative products/services
- Switching costs
Supplier power:
- Input concentration
- Price volatility (e.g., 原材料)
Buyer power:
- Customer concentration
- Switching costs
Rivalry intensity:
- Number and size of competitors
- Industry growth rate
- Differentiation level
- Exit barriers
Step 7: Competitive Dynamics
Historical evolution:
- How has competitive landscape changed?
- What drove shifts (policy, technology, demand)?
Current dynamics:
- Price competition (价格战)
- Capacity expansion
- M&A activity
- New product launches
Future outlook:
- Likely consolidation?
- New entrants?
- Technology disruption?
China-Specific Considerations
Industry Structure
| Pattern | Description | Example Industries |
|---|---|---|
| 寡头垄断 | Few large players | 白酒 (top 5 >80%) |
| 分散竞争 | Fragmented, many players | 餐饮, 零售 |
| 区域割据 | Regional champions | 啤酒, 食品加工 |
| 龙头集中 | Consolidating toward leaders | 家电, 医药流通 |
Competitive Behavior
- 价格战 (price wars) — common in commoditized sectors
- 渠道争夺 (channel competition) — 经销商, 线上平台
- 产能扩张 (capacity race) — leads to overcapacity
- 并购整合 (consolidation M&A) — industry rationalization
- 国际化 (going global) — emerging competitive frontier
Government Role
- 产业政策 shapes competitive dynamics
- 国企 vs 民企 competitive dynamics
- 地方保护 (local protectionism) in some industries
- 反垄断 enforcement affects market structure
Output Format
Standard competitive analysis deliverable:
【行业】竞争格局分析
一、行业概述
市场规模, 增速, 发展阶段
二、竞争地图
Tier划分, 市场份额
三、核心竞争要素
各玩家优势对比
四、竞争动态
价格, 渠道, 产能, 并购
五、壁垒分析
进入壁垒, 现有壁垒有效性
六、趋势展望
行业整合, 新进入者, 技术变革
七、结论与启示
投资/战略含义
Quality Checks
Before delivering:
- [ ] Competitive set complete and relevant
- [ ] Market share data sourced
- [ ] Comparison matrix comprehensive
- [ ] Barriers analyzed
- [ ] Competitive dynamics explained
- [ ] Forward outlook included
- [ ] Strategic implications drawn
> Data Source Mode Switch: Set env var IFIND_DATA_SOURCE_MODE to control data source preference.
> - ifind-only (strict): Use iFind only, error if unavailable
> - ifind-fallback (default): iFind preferred, fallback to AkShare
> - akshare-only: Skip iFind, use AkShare only
> - wind-only: Wind only, error if unavailable
> - wind-fallback: Wind first, fallback to iFind → AkShare
