SEO Patrol — Daily Site Health Monitor
> Automated SEO monitoring for teams who can't afford (or don't need) a full-time SEO specialist.
What This Does
Continuous SEO health monitoring with automated alerts and fixes:
- Detect — Find problems before they impact rankings
- Alert — Prioritized notifications on critical issues
- Fix — Auto-generate fix scripts or push changes via IndexNow
- Report — Weekly summary for stakeholders
Monitoring Checklist
Daily Checks
| Check | What It Detects | Auto-Fix Available |
|---|---|---|
| Sitemap validation | Missing/broken URLs in sitemap | ✅ Regenerate |
| robots.txt changes | Accidental blocks | ⚠️ Alert only |
| IndexNow push | New/updated content not pushed | ✅ Auto-push |
| 404 monitoring | Pages returning errors | ⚠️ Redirect suggestions |
| SSL certificate | Expiry within 30 days | ⚠️ Alert |
Weekly Checks
| Check | What It Detects | Action |
|---|---|---|
| Content freshness | Posts older than 6 months with declining traffic | Refresh list |
| Internal link audit | Orphan pages, broken internal links | Fix map |
| Core Web Vitals | LCP/CLS/INP regressions | Performance report |
| Schema validation | Broken or outdated structured data | Fix snippets |
| Competitor rank shifts | Keywords where competitors moved ±3 positions | Strategy update |
Monthly Checks
| Check | What It Detects | Action |
|---|---|---|
| Keyword cannibalization | Multiple pages targeting same keyword | Consolidation plan |
| Backlink profile | Lost links, toxic links | Outreach/disavow list |
| Content gap analysis | New competitor content you should match | Content calendar |
| AI citation check | Changes in AI engine citation frequency | GEO optimization |
Content Decay Detection
Content decay = pages that once ranked well but are losing positions.
Detection Signal:
IF page_traffic(current_month) < page_traffic(3_months_ago) * 0.7
AND page_age > 6 months
THEN flag for refresh
Refresh Priorities:
| Priority | Condition | Action |
|----------|-----------|--------|
| P0 | Top 10 page dropped to page 2+ | Immediate update |
| P1 | Conversion page lost 30%+ traffic | Update within 1 week |
| P2 | Blog post declined 50%+ | Schedule for content refresh |
| P3 | Low-traffic page declining | Batch update monthly |
Content Refresh Checklist:
- [ ] Update title with current year
- [ ] Refresh statistics and data points
- [ ] Add new sections for recent developments
- [ ] Update screenshots/images
- [ ] Check and fix broken links
- [ ] Update FAQ with new questions
- [ ] Push via IndexNow after update
IndexNow Auto-Push Setup
// Trigger IndexNow push on any content change
// Works with: Next.js, WordPress, Hugo, Gatsby
const pushToIndexNow = async (urls) => {
await fetch('https://api.indexnow.org/indexnow', {
method: 'POST',
headers: { 'Content-Type': 'application/json' },
body: JSON.stringify({
host: 'yoursite.com',
key: 'your-indexnow-key',
urlList: urls
})
});
};
Weekly Report Template
# SEO Patrol Weekly Report — [Date]
## Summary
- Pages monitored: [N]
- Issues found: [N] (🔴 Critical: [N], 🟡 Warning: [N])
- Auto-fixed: [N]
- Requires attention: [N]
## Critical Issues
1. [Issue description] → [Recommended fix]
## Content Decay Alerts
| Page | Traffic Change | Current Rank | Action |
|------|---------------|--------------|--------|
## Competitor Movements
| Keyword | Our Position | Change | Competitor Action |
|---------|-------------|--------|-------------------|
## This Week's Wins
- [Positive ranking changes]
- [New indexed pages]
## Recommendations
1. [Priority action item]
Related Skills
- gingiris-seo-geo — Full SEO & GEO strategy
- gingiris-geo-audit — One-time AI visibility audit
- gingiris-blog-writer — Content refresh/creation
🔗 About the Author
Iris Wei — Growth consultant for 150+ AI startups. Ex-COO at AFFiNE (69K GitHub stars).
- 🐦 Twitter: @WeiYipei — Daily growth tactics
- 💬 Consulting: @Iris_carrot on Telegram
- 🛒 Premium Bundle (all 5 playbooks + templates): Get on Gumroad ($249)
- 📚 40+ Free Playbooks: gingiris.tools/skills
