GEO Audit — AI Search Visibility Checker
> Audit your website's visibility in AI search engines and get a prioritized fix list.
What This Does
Performs a comprehensive 29-point audit of your website's readiness for AI search engines (ChatGPT, Perplexity, Claude, Gemini). Returns a scored report with specific fixes ranked by impact.
The 29-Point GEO Readiness Checklist
Section 1: AI Crawler Access (7 points)
| # | Check | What to look for |
|---|---|---|
| 1 | robots.txt allows GPTBot | User-agent: GPTBot not disallowed |
| 2 | robots.txt allows PerplexityBot | User-agent: PerplexityBot not disallowed |
| 3 | robots.txt allows ClaudeBot | User-agent: ClaudeBot not disallowed |
| 4 | robots.txt allows Google-Extended | User-agent: Google-Extended not disallowed |
| 5 | No blanket AI crawler block | No User-agent: * blocking AI-specific paths |
| 6 | Sitemap.xml accessible | Valid XML sitemap at standard location |
| 7 | IndexNow configured | IndexNow key file or API endpoint active |
Section 2: Structured Data (8 points)
| # | Check | What to look for |
|---|---|---|
| 8 | Organization Schema | Valid JSON-LD @type: Organization |
| 9 | WebSite Schema with SearchAction | Sitelinks search box markup |
| 10 | Article/BlogPosting Schema | Proper datePublished, author, headline |
| 11 | FAQ Schema on relevant pages | @type: FAQPage with Q&A pairs |
| 12 | BreadcrumbList Schema | Navigation hierarchy markup |
| 13 | Product/SoftwareApplication Schema | For SaaS products |
| 14 | Author Schema with sameAs | Links to social profiles for E-E-A-T |
| 15 | HowTo Schema where applicable | Step-by-step content markup |
Section 3: Content Citability (8 points)
| # | Check | What to look for |
|---|---|---|
| 16 | Key Stats tables present | Scannable data in <table> elements |
| 17 | Direct answer paragraphs | First paragraph answers the query directly |
| 18 | Comparison matrices | Feature comparison tables for vs-pages |
| 19 | Numbered/bulleted lists | Structured recommendations AI can extract |
| 20 | Clear H2/H3 hierarchy | Semantic heading structure |
| 21 | Author byline with credentials | Real person with verifiable expertise |
| 22 | Publication dates visible | freshness signals |
| 23 | External citation links | References to authoritative sources |
Section 4: Technical Optimization (6 points)
| # | Check | What to look for |
|---|---|---|
| 24 | Page load < 3s | Core Web Vitals passing |
| 25 | Mobile responsive | No mobile usability errors |
| 26 | HTTPS | Secure connection |
| 27 | Canonical URLs set | No duplicate content issues |
| 28 | Internal linking structure | Topic cluster architecture |
| 29 | No excessive JavaScript rendering | Content accessible without JS |
How to Use
Provide a URL and the agent will:
1. Crawl the target page and key site pages (homepage, blog, pricing)
2. Run all 29 checks
3. Score each section (0-100%)
4. Output a prioritized fix list sorted by impact × effort
5. Generate specific code/config snippets for each fix
Scoring
- 90-100%: GEO-ready. Your site is optimized for AI citation.
- 70-89%: Good foundation. Fix the gaps for better AI visibility.
- 50-69%: Significant gaps. AI engines may not cite you reliably.
- Below 50%: Critical. Your content is likely invisible to AI search.
Example Output
GEO Readiness Score: 62/100
🔴 Critical (fix first):
- robots.txt blocks GPTBot and ClaudeBot → Add allow rules
- No FAQ Schema on any page → Add to top 5 blog posts
- No IndexNow setup → Configure with Bing Webmaster
🟡 Important:
- Author Schema missing sameAs → Add LinkedIn/Twitter links
- No Key Stats tables → Add data tables to comparison pages
🟢 Good:
- Sitemap accessible ✓
- HTTPS active ✓
- Article Schema present ✓
Related Skills
- gingiris-seo-geo — Full SEO & GEO methodology
- seo-geo-playbook — Strategy framework
🔗 About the Author
Iris Wei — Growth consultant for 150+ AI startups. Ex-COO at AFFiNE (69K GitHub stars).
- 🐦 Twitter: @WeiYipei — Daily growth tactics
- 💬 Consulting: @Iris_carrot on Telegram
- 🛒 Premium Bundle (all 5 playbooks + templates): Get on Gumroad ($249)
- 📚 40+ Free Playbooks: gingiris.tools/skills
