TikTok Shop 全链路操盘 Skill
Overview
Provides a complete, reusable operating system for TikTok Shop sellers, brand
operators, and agency teams. It covers the full content-commerce flywheel from
product selection to data-driven iteration, plus the leverage stages most
teams underbuild (affiliate, ads, live). Use it to spin up a new shop, audit an
existing one, or produce deliverables for any single stage on demand.
Core model: the content-commerce flywheel
TikTok Shop is content-driven, not shelf-driven. The flywheel:
选品 → LISTING → 文案 → 图片 → 视频拆解/脚本 → 视频创作
→ 达人分销 → 广告投放 → 直播 → 数据反馈 → (复盘迭代) → 选品
Good content earns organic traffic → organic hits validate demand → ads and
creators amplify validated winners → GMV growth feeds better selection and
creative → the next loop is sharper. Three foundations run underneath all
stages: account/shop setup, logistics/customer service, and compliance/risk.
The 12-stage pipeline
| # | Stage | Purpose | Key deliverable |
|---|---|---|---|
| 0 | 基建 Account/Shop setup | One-time infrastructure | Shop open, account matrix, logistics plan |
| 1 | 选品 Product research | Find demand + low competition + margin | Selection scorecard, competitor teardown |
| 2 | LISTING | Maximize search + feed exposure | Listing sheet, keyword matrix |
| 3 | 文案 Copywriting | Translate features into benefits + hooks | Bullets, long description, 3 voiceover scripts |
| 4 | 图片 Image gen | Platform-compliant, high-trust visuals | Main ×3, scene ×4, infographic ×2 |
| 5 | 视频拆解/脚本 Video teardown & script | Extract replicable content formulas | Teardown table, formula library, storyboard |
| 6 | 视频创作 Video production | Ship scroll-stopping creatives | 3-5 finals per product, A/B variants |
| 7 | 达人分销 Affiliate | Scale validated products via creators | Creator tiers, brief, commission plan |
| 8 | 广告投放 Paid ads | Deterministically amplify winners | GMV Max / Spark / LSA plan, ROAS guardrail |
| 9 | 直播 Live | High-conversion承接 field | Live SOP, hourly cadence, replay review |
| 10 | 数据反馈 Data review | Drive the iteration loop | Daily dashboard, weekly复盘, A/B conclusions |
| 11 | 物流/客服 Logistics/CS | Protect store health | Fulfillment plan, inventory alert, CS SOP |
| 12 | 合规风控 Compliance | Keep accounts & funds safe | Compliance checklist, category资质 |
How to execute
- Identify the user's intent: full setup vs. a single stage vs. an audit.
- For a single stage, load the matching section from
references/workflow.mdand any templates fromreferences/templates.md. - For full setup, walk stages 0→10 in order, then stand up 11/12 as
parallel foundations. Use the First-week kickoff plan inreferences/workflow.md. - Produce concrete deliverables (scorecards, sheets, scripts, storyboards,
dashboards) rather than generic advice. Reuse the templates verbatim. - Where the stage needs assets, route to the right tool:
- Images → ecommerce-img-gen (compliant main/detail images)
- Video/avatar/fx → 3D模型与视频特效
- Market data → FastMoss / Kalodata / PipiAds / TikTok Creative Center
- Compliance/logistics frameworks → kuajing-master
Tool stack (by stage)
| Stage | Tools |
|---|---|
| 1 选品 | FastMoss / Kalodata / PipiAds / CarryMe / TikTok Creative Center / Google Trends |
| 2 LISTING | TikTok Shop Seller Center |
| 3 文案 | AI writing + localization |
| 4 图片 | ecommerce-img-gen, Canva/稿定 |
| 5 拆解 | FastMoss / Kalodata, TikTok Creative Center |
| 6 视频 | CapCut / 剪映国际版, 3D模型与视频特效 |
| 7 达人 | TikTok Shop Affiliate Center, FastMoss creator DB |
| 8 广告 | TikTok Ads Manager (GMV Max / Spark / LSA) |
| 9 直播 | TikTok LIVE + 中控台 |
| 10 数据 | TikTok 后台分析 + BI |
| 11 物流 | ERP + 物流商 |
| 12 合规 | kuajing-master + 官方政策 |
References
references/workflow.md— full 12-stage SOP with steps, KPIs, pitfalls, and the first-week kickoff plan.references/templates.md— reusable templates: selection scorecard, listing sheet, storyboard, daily data dashboard.
Load these only when executing the relevant stage to keep context lean.
