Components: Testimonials
Guides testimonial design and placement for conversion. 92% of consumers read reviews before buying; testimonials can increase conversion by up to 67%.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for customer personas and industries.
Identify:
1. Content type: Text quotes, video, case studies
2. Placement: Product pages, pricing, hero, dedicated page
3. Audience: B2B vs B2C; industry/role relevance
Content Formats
| Format | Effectiveness | Best For |
|---|---|---|
| Video | Highest; 77% say it influences buying | Key landing pages |
| Text + photo | Versatile; easy to implement | Product, pricing |
| Case study | Deep credibility; specific outcomes | B2B, high-value |
| Star ratings | Quick trust signal | E-commerce |
Video: 95% message retention vs 10% for text.
Best Practices
Content
- Specific results: "Increased revenue by 40%" over generic praise
- Real photos and names; avoid stock images
- Variety: Different customer types, industries, use cases
- Current: Update regularly; remove outdated testimonials
Placement
- Product pages, pricing sections, near CTAs
- Filter by industry/role so prospects see relevant stories
- Organize by integration or outcome for specificity
Credibility Signals
- Company logos, job titles
- Verified reviews (badges, links)
- Links to customer profiles or live stores when possible
- Before/after narratives for emotional connection
Design Guidelines
- Clean layouts; readable typography
- Engaging visuals; avoid clutter
- Mobile-optimized; fast loading
- Carousel for multiple testimonials; see carousel for design and accessibility
SEO
- Testimonial content can include keywords naturally
- Structured data (Review, AggregateRating) for rich snippets
Accessibility
- Provide alt text for photos
- For carousel design and accessibility (keyboard nav, user control), see carousel
Output Format
- Format recommendations (text, video, case study)
- Placement suggestions
- Content guidelines (specificity, credibility)
- Design checklist
Related Skills
- carousel: Carousel layout for multiple testimonials; design and accessibility
- landing-page-generator: Testimonials as step 2 (earn trust) in landing page flow
- trust-badges-generator: Complementary trust signals; logos and badges
- hero-generator: Testimonials in hero for social proof
- cta-generator: Place testimonials near CTAs; boost conversion
- pricing-page-generator: Testimonials on pricing pages
简诗 AI 安全边界
- 不自动安装依赖、修改系统权限、创建持久化任务或执行下载内容。
- 涉及发送、发布、删除、付款、部署或其他外部写入时，先展示目标与影响并取得用户明确确认。
- 凭据只用于用户指定的对应官方服务，不回显、不记录，也不转发到无关地址。
- 命令和代码默认作为参考；只有用户明确要求执行且目标范围清楚时才可运行。
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