surge-landing — Growth-Optimized Landing Page
使用范围与安全规则
本 Skill 只用于“增长型落地页结构与激活漏斗设计”场景,围绕用户当前提供或明确授权处理的材料完成任务。功能目标:Use when asked to design growth-optimized landing pages, activation funnel 当用户需要处理相关业务场景时使用。
- 默认先在回复中交付分析、方案、草稿、代码建议或检查清单,不主动读取任务范围外的文件、账号和数据。
- 信息不足时先标记缺口并向用户确认,不用猜测内容填补事实、数字、姓名、结论或权限。
- 命令和脚本默认作为可审查的参考方案;只有用户明确要求执行、目标路径与影响范围清楚且完成预检后,才运行必要的最小步骤。
- 营销与增长输出只做合规方案、内容草稿和测试建议,不承诺流量、排名、成交或收益;不刷量、不群发骚扰、不伪造背书,不设计规避平台规则的做法。
- 交付前复核事实依据、隐私、版权、平台规则和可执行边界;发现高风险或越权请求时停止相关动作,并给出合规替代方案。
Follow the output format defined in docs/output-kit.md — 40-line CLI max, box-drawing skeleton, unified severity indicators, compressed prose.
When to use
User needs a landing page designed for growth: activation funnels, A/B testing, acquisition, or PLG flows.
Workflow
- Identify product type and growth goal from user request (acquisition, activation, PLG, trial, freemium, etc.)
- Search landing page patterns:
bash python3 -m surge_agent.uiux search --domain landing --query "{product_type}" --limit 3 - Search product reasoning:
bash python3 -m surge_agent.uiux search --domain product --query "{product_type}" --limit 3 - Search UX for friction points:
bash python3 -m surge_agent.uiux search --domain ux --query "forms validation loading" --limit 3 - Output experiment-friendly structure with activation triggers and friction audit
Output format
┌─ Growth Landing Page — {product_type} ──────────────────────────────┐
│ # │ Section │ Purpose │ Experiment? │
├────┼────────────────────┼────────────────────────────┼───────────────┤
│ 1 │ {section_name} │ {purpose} │ A/B headline │
│ 2 │ {section_name} │ {purpose} │ — │
│ 3 │ {section_name} │ {purpose} │ A/B CTA copy │
│ … │ … │ … │ … │
└────┴────────────────────┴────────────────────────────┴───────────────┘
Activation triggers: {activation_triggers}
Funnel structure: {funnel_structure}
Friction points: {friction_points}
Experiment surfaces: {experiment_surfaces}
Anti-patterns
- Never optimize for vanity metrics (page views, time on page) over activation metrics
- Never add friction (sign-up gates, long forms) before demonstrating product value
- Never design sections that can't be independently A/B tested
- Never ship a growth page without identifying at least one experiment surface
Delivery
If output exceeds the 40-line CLI budget, invoke /atlas-report with the full findings. The HTML report is the output. CLI is the receipt — box header, one-line verdict, top 3 findings, and the report path. Never dump analysis to CLI.
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