Strategic SEO Planning
使用范围与安全规则
本 Skill 只用于“创业公司自然搜索增长路线图”场景,围绕用户当前提供或明确授权处理的材料完成任务。功能目标:结合业务阶段、竞争页面和关键词机会,为创业公司制定目标、优先级、执行节奏与衡量指标清晰的自然搜索增长路线图。
- 默认先在回复中交付分析、方案、草稿、代码建议或检查清单,不主动读取任务范围外的文件、账号和数据。
- 信息不足时先标记缺口并向用户确认,不用猜测内容填补事实、数字、姓名、结论或权限。
- 涉及发送、发布、上传、删除、支付、投放、部署、同步或其他外部写入时,先展示目标、内容和影响,获得用户对该次动作的明确确认后再执行。
- 不要求用户在对话里粘贴密码、Cookie、Token、API Key 或私钥;凭据仅用于用户指定的对应官方服务,不回显、不记录、不写入交付物,也不转发到无关地址。
- 营销与增长输出只做合规方案、内容草稿和测试建议,不承诺流量、排名、成交或收益;不刷量、不群发骚扰、不伪造背书,不设计规避平台规则的做法。
- 交付前复核事实依据、隐私、版权、平台规则和可执行边界;发现高风险或越权请求时停止相关动作,并给出合规替代方案。
Process
1. Discovery
- Business type, target audience, competitors, goals
- Current site assessment (if exists)
- Budget and timeline constraints
- Key performance indicators (KPIs)
2. Competitive Analysis
- Identify top 5 competitors
- Analyze their content strategy, schema usage, technical setup
- Identify keyword gaps and content opportunities
- Assess their E-E-A-T signals
- Estimate their domain authority
3. Architecture Design
- Load industry template from
assets/directory - Design URL hierarchy and content pillars
- Plan internal linking strategy
- Sitemap structure with quality gates applied
- Information architecture for user journeys
4. Content Strategy
- Content gaps vs competitors
- Page types and estimated counts
- Blog/resource topics and publishing cadence
- E-E-A-T building plan (author bios, credentials, experience signals)
- Content calendar with priorities
5. Technical Foundation
- Hosting and performance requirements
- Schema markup plan per page type
- Core Web Vitals baseline targets
- AI search readiness requirements
- Mobile-first considerations
6. Implementation Roadmap (4 phases)
Phase 1: Foundation (weeks 1-4)
- Technical setup and infrastructure
- Core pages (home, about, contact, main services)
- Essential schema implementation
- Analytics and tracking setup
Phase 2: Expansion (weeks 5-12)
- Content creation for primary pages
- Blog launch with initial posts
- Internal linking structure
- Local SEO setup (if applicable)
Phase 3: Scale (weeks 13-24)
- Advanced content development
- Link building and outreach
- GEO optimization
- Performance optimization
Phase 4: Authority (months 7-12)
- Thought leadership content
- PR and media mentions
- Advanced schema implementation
- Continuous optimization
Industry Templates
Load from assets/ directory:
- saas.md: SaaS/software companies
- local-service.md: Local service businesses
- ecommerce.md: E-commerce stores
- publisher.md: Content publishers/media
- agency.md: Agencies and consultancies
- generic.md: General business template
Output
Deliverables
SEO-STRATEGY.md: Complete strategic planCOMPETITOR-ANALYSIS.md: Competitive insightsCONTENT-CALENDAR.md: Content roadmapIMPLEMENTATION-ROADMAP.md: Phased action planSITE-STRUCTURE.md: URL hierarchy and architecture
KPI Targets
| Metric | Baseline | 3 Month | 6 Month | 12 Month |
|---|---|---|---|---|
| Organic Traffic | ... | ... | ... | ... |
| Keyword Rankings | ... | ... | ... | ... |
| Domain Authority | ... | ... | ... | ... |
| Indexed Pages | ... | ... | ... | ... |
| Core Web Vitals | ... | ... | ... | ... |
Success Criteria
- Clear, measurable goals per phase
- Resource requirements defined
- Dependencies identified
- Risk mitigation strategies
DataForSEO Integration (Optional)
If DataForSEO MCP tools are available, use dataforseo_labs_google_competitors_domain and dataforseo_labs_google_domain_intersection for real competitive intelligence, dataforseo_labs_bulk_traffic_estimation for traffic estimates, kw_data_google_ads_search_volume and dataforseo_labs_bulk_keyword_difficulty for keyword research, and business_data_business_listings_search for local business data.
Error Handling
| Scenario | Action |
|---|---|
| Unrecognized business type | Fall back to generic.md template. Inform user that no industry-specific template was found and proceed with the general business template. |
| No website URL provided | Proceed with new-site planning mode. Skip current site assessment and competitive gap analysis that require a live URL. |
| Industry template not found | Check assets/ directory for available templates. If the requested template file is missing, use generic.md and note the missing template in output. |
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