Short Video Full-Stack Script Creator
Overview
From zero to publishable script in one pipeline. Not just writing — full-stack short video content strategy.
Pipeline
Phase 1: Hot Topic Capture
Search strategies:
1. Hot board scan: Douyin trending / Weibo hot search / today's hot list
2. Industry trends: {industry} latest trends / {industry} Douyin viral
3. Competitor monitor: {competitor account} latest content
4. Platform trends: Douyin / Xiaohongshu recent trends
Phase 2: Viral Hook Generation
Use the 8 Viral Elements to create hooks:
| Element | Description | Example |
|---------|-------------|---------|
| Cost | Money/time saved or wasted | "You've been wasting money on this" |
| Audience | Target group identity | "Office workers must watch" |
| Contrast | Before/after, wrong/right | "Everyone does it wrong" |
| Weird | Unusual, surprising | "This trick blows my mind" |
| Worst | Avoidance, warning | "The worst mistake you can make" |
| Nostalgia | Memory, past | "Remember when...?" |
| Authority | Expert, data, certification | "National team coach teaches you" |
| Emotion | Strong feeling trigger | "Heartbreaking truth" |
Hook quality check:
- [ ] Emotion-driven (not pure knowledge)
- [ ] Clear stance (who are you speaking for?)
- [ ] Novelty / freshness
- [ ] Triggers "I need to see this" feeling
Phase 3: Conflict Analysis
Find the core conflict before writing:
- Physiological vs Psychological: Want to eat sweets but afraid of gaining weight
- Need vs Reality: Want to travel but have no time
- Tradition vs Modern: Old method vs new discovery
- Cost vs Benefit: High effort vs low return
Phase 4: Script Writing
Three-act structure:
[HOOK] 3-5s — attention grabber
├── Suspense / pain / conflict / curiosity
└── Tell viewer what this video is about
[BODY] 10-40s — content expansion
├── Story / knowledge / emotion progression
├── Rhythm changes (fast/slow combo)
└── Multi-angle presentation
[CLIMAX] 3-5s — call to action
├── Golden line closing
├── Interaction (comment/like/follow)
└── Suspense for next episode
Phase 5: Brand/Product Integration
Strategies:
- Conflict grafting: Product solves the conflict
- Value overlay: Universal emotion + product value
- Scarcity framing: Limited time / exclusive benefit
Phase 6: Compliance Check
Platform-specific forbidden words, absolute claims, medical claims, competitive claims.
Phase 7: Multi-Platform Adaptation
| Platform | Format | Style |
|---|---|---|
| Douyin | 15-60s vertical | Fast-paced, strong hook |
| Kuaishou | 30-60s vertical | Authentic, down-to-earth |
| Video Account | 30-90s | Shareable, emotional |
| Bilibili | 3-15min horizontal | In-depth, knowledge-driven |
| Xiaohongshu | 15-60s vertical | Aesthetic, tutorial-style |
Industry Rules
- Emotion first: Content must be emotion-driven, not knowledge-driven
- Conflict start: Start from conflict, not from knowledge
- Defamiliarization: Use scarce scene/emotion/info to create freshness
- Weak stance, strong empathy: Speak for the underdog, not the authority
- Compliance is mandatory: No absolute claims, no medical claims, no platform violations
Output Format
## Script: {title}
**Platform**: Douyin | Duration: 30s
| Time | Scene | Shot | Audio/Dialogue | Text Overlay |
|------|-------|------|----------------|--------------|
| 0-3s | Close-up | Hook | "..." | Caption |
| ... | ... | ... | ... | ... |
**Hook Type**: {pain question / surprise / conflict}
**Viral Elements**: {list}
**Compliance**: ✅ Passed
