Shopee Taiwan Operations

> STATUS: SKELETON — body pending.

When to use this skill

• Running day-to-day operations on Shopee TW seller center
• Planning Shopee platform campaigns (雙11, 618, 蝦皮購物節)
• Setting up 蝦皮廣告 (Shopee Ads) and measuring ROI
• Managing reviews / reputation / seller tier (普通/優選/金卡/商城)
• Cross-border via SIP

Do NOT use when

• DTC platform work → use Shopline/91APP/Shopify skills
• Ad auction theory (bidding model, GSP/VCG, CTR optimization) → algo-ad-bidding, algo-ad-gsp, algo-ad-ctr

Core concepts

TODO: Shopee TW vs Shopee SEA differences, seller tiers and fee tiers, 蝦皮購物 vs 蝦皮商城.

Decision tree

TODO: when Shopee is the right channel, when to tier up.

Implementation guidance

TODO: listing optimization, campaign participation, ad setup, dispute handling.

Gotchas

TODO: 5-6 pitfalls (fee surprises on 免運券, campaign eligibility rules, search algo behavior, review-manipulation penalties).

IRON LAW

TODO.

Output Format

TODO.

Related

• tw-ecom-channel-strategy
• tw-ecom-marketplace-momo
• tw-ecom-operations-promotion

Last verified: 2026-04