Pages: Services
Guides services page content and structure for service-based businesses (consulting, agencies, freelancers).
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for service offerings and differentiation.
Identify:
1. Service count: One overview or multiple service pages
2. Audience: B2B, B2C, or both
3. Conversion goal: Contact, quote, booking
Best Practices
Structure
| Approach | When |
|---|---|
| Single page | Few services; compact overview |
| Hub + detail | Many services; main page links to each |
| Service tiers | Packages, pricing tiers |
Essential Elements
| Element | Purpose |
|---|---|
| Service overview | What you offer; who it's for |
| Benefits | Outcomes, not just features |
| Process | How you work; steps |
| Proof | Case studies, testimonials |
| CTA | Contact, get quote, book call |
Content
- Benefit-first: Solve problems; outcomes
- Clear scope: What's included
- Differentiation: Why you vs. others
SEO
- Target "service + location" or "service + industry"
- Schema: Service type
- Internal links from Home, About
Output Format
- Structure (single vs. hub)
- Service descriptions
- CTA placement
- SEO metadata
Related Skills
- landing-page-generator: Service landing page; CTA to contact, quote, or booking
- contact-page-generator: Services CTA often goes to contact form
- url-structure: Service URL hierarchy (e.g. /services/web-development)
- features-page-generator: For SaaS; services for service businesses
- pricing-page-generator: Service pricing
- customer-stories-page-generator: Proof for services
- title-tag, meta-description, page-metadata: Services page metadata
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- 涉及发送、发布、删除、付款、部署或其他外部写入时,先展示目标与影响并取得用户明确确认。
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- 命令和代码默认作为参考;只有用户明确要求执行且目标范围清楚时才可运行。
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