Schema Markup Analysis & Generation
使用范围与安全规则
本 Skill 只用于“网站结构化数据与搜索展现设计”场景，围绕用户当前提供或明确授权处理的材料完成任务。功能目标：Detect, validate, and generate Schema.org structured data. JSON-LD format 当用户需要处理相关业务场景时使用。
- 默认先在回复中交付分析、方案、草稿、代码建议或检查清单，不主动读取任务范围外的文件、账号和数据。
- 信息不足时先标记缺口并向用户确认，不用猜测内容填补事实、数字、姓名、结论或权限。
- 需要联网检索或调用接口时，先说明访问目标、拟发送的数据和用途并取得用户明确同意；只访问用户指定或公开合法来源，不绕过登录、付费墙、验证码、访问控制或平台限制。
- 营销与增长输出只做合规方案、内容草稿和测试建议，不承诺流量、排名、成交或收益；不刷量、不群发骚扰、不伪造背书，不设计规避平台规则的做法。
- 交付前复核事实依据、隐私、版权、平台规则和可执行边界；发现高风险或越权请求时停止相关动作，并给出合规替代方案。
When to Use
- Use when detecting, validating, or generating Schema.org structured data.
- Use when the user asks about JSON-LD, rich results, or markup opportunities.
- Use when schema validation is the main task, rather than a broader SEO audit.
Detection
- Scan page source for JSON-LD
<script type="application/ld+json"> - Check for Microdata (
itemscope,itemprop) - Check for RDFa (
typeof,property) - Always recommend JSON-LD as primary format (Google's stated preference)
Validation
- Check required properties per schema type
- Validate against Google's supported rich result types
- Test for common errors:
- Missing @context
- Invalid @type
- Wrong data types
- Placeholder text
- Relative URLs (should be absolute)
- Invalid date formats
- Flag deprecated types (see below)
Schema Type Status (as of Feb 2026)
Read references/schema-types.md for the full list. Key rules:
ACTIVE (recommend freely):
Organization, LocalBusiness, SoftwareApplication, WebApplication, Product (with Certification markup as of April 2025), ProductGroup, Offer, Service, Article, BlogPosting, NewsArticle, Review, AggregateRating, BreadcrumbList, WebSite, WebPage, Person, ProfilePage, ContactPage, VideoObject, ImageObject, Event, JobPosting, Course, DiscussionForumPosting
VIDEO & SPECIALIZED (recommend freely):
BroadcastEvent, Clip, SeekToAction, SoftwareSourceCode
See schema/templates.json for ready-to-use JSON-LD templates for these types.
> JSON-LD and JavaScript rendering: Per Google's December 2025 JS SEO guidance, structured data injected via JavaScript may face delayed processing. For time-sensitive markup (especially Product, Offer), include JSON-LD in the initial server-rendered HTML.
RESTRICTED (only for specific sites):
- FAQ: ONLY for government and healthcare authority sites (restricted Aug 2023)
DEPRECATED (never recommend):
- HowTo: Rich results removed September 2023
- SpecialAnnouncement: Deprecated July 31, 2025
- CourseInfo, EstimatedSalary, LearningVideo: Retired June 2025
- ClaimReview: Retired from rich results June 2025
- VehicleListing: Retired from rich results June 2025
- Practice Problem: Retired from rich results late 2025
- Dataset: Retired from rich results late 2025
- Book Actions: Deprecated then reversed, still functional as of Feb 2026 (historical note)
Generation
When generating schema for a page:
1. Identify page type from content analysis
2. Select appropriate schema type(s)
3. Generate valid JSON-LD with all required + recommended properties
4. Include only truthful, verifiable data. Use placeholders clearly marked for user to fill
5. Validate output before presenting
Common Schema Templates
Organization
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "[Company Name]",
"url": "[Website URL]",
"logo": "[Logo URL]",
"contactPoint": {
"@type": "ContactPoint",
"telephone": "[Phone]",
"contactType": "customer service"
},
"sameAs": [
"[Facebook URL]",
"[LinkedIn URL]",
"[Twitter URL]"
]
}
LocalBusiness
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "[Business Name]",
"address": {
"@type": "PostalAddress",
"streetAddress": "[Street]",
"addressLocality": "[City]",
"addressRegion": "[State]",
"postalCode": "[ZIP]",
"addressCountry": "US"
},
"telephone": "[Phone]",
"openingHours": "Mo-Fr 09:00-17:00",
"geo": {
"@type": "GeoCoordinates",
"latitude": "[Lat]",
"longitude": "[Long]"
}
}
Article/BlogPosting
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "[Title]",
"author": {
"@type": "Person",
"name": "[Author Name]"
},
"datePublished": "[YYYY-MM-DD]",
"dateModified": "[YYYY-MM-DD]",
"image": "[Image URL]",
"publisher": {
"@type": "Organization",
"name": "[Publisher]",
"logo": {
"@type": "ImageObject",
"url": "[Logo URL]"
}
}
}
Output
SCHEMA-REPORT.md: detection and validation resultsgenerated-schema.json: ready-to-use JSON-LD snippets
Validation Results
| Schema | Type | Status | Issues |
|---|---|---|---|
| ... | ... | ✅/⚠️/❌ | ... |
Recommendations
- Missing schema opportunities
- Validation fixes needed
- Generated code for implementation
Error Handling
| Scenario | Action |
|---|---|
| URL unreachable | Report connection error with status code. Suggest verifying URL and checking if the page requires authentication. |
| No schema markup found | Report that no JSON-LD, Microdata, or RDFa was detected. Recommend appropriate schema types based on page content analysis. |
| Invalid JSON-LD syntax | Parse and report specific syntax errors (missing brackets, trailing commas, unquoted keys). Provide corrected JSON-LD output. |
| Deprecated schema type detected | Flag the deprecated type with its retirement date. Recommend the current replacement type or advise removal if no replacement exists. |
Limitations
- Use this skill only when the task clearly matches the scope described above.
- Do not treat the output as a substitute for environment-specific validation, testing, or expert review.
- Stop and ask for clarification if required inputs, permissions, safety boundaries, or success criteria are missing.
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