Zoomd Platform Help
Help the user with Zoomd — the mobile app user acquisition and performance marketing platform combining programmatic advertising (DSP), creator-generated content, influencer marketing, and AI optimization (Albert.ai) across 600+ media sources in 70+ markets.
Step 1 — Gather context
If references/learnings.md exists, read it first for accumulated knowledge.
Ask the user:
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What do you need help with?
- A) User acquisition — app install campaigns, CPI/CPA optimization
- B) Mobile DSP — programmatic buying, real-time bidding, exchange management
- C) Creator-generated content (CGC) — micro-creator video campaigns
- D) Albert.ai — AI-powered campaign optimization across channels
- E) Digital 360 — full-funnel performance marketing
- F) Comparing Zoomd with other mobile UA or DSP platforms
- G) Campaign reporting and attribution
- H) Something else — describe it -
What's your app vertical?
- A) Gaming
- B) E-commerce / retail
- C) Fintech
- D) Entertainment / streaming
- E) Travel / food delivery
- F) Other — describe it -
Where are you in the process?
- A) Evaluating mobile UA or DSP platforms
- B) Onboarding with Zoomd
- C) Already running campaigns — need to optimize
- D) Setting up Albert.ai for the first time
- E) Need help with reporting/metrics
If the user's prompt already provides most of this context, skip directly to the relevant step.
Step 2 — Route or answer directly
If the user's question maps to another skill, route them:
- Web/display retargeting (not in-app) → "This is a web retargeting question — run: /sales-retargeting {your question}"
- B2B account-based advertising → "This is a B2B ad question — run: /sales-b2b-advertising {your question}"
- AdRoll display/social retargeting → "This is an AdRoll question — run: /sales-adroll {your question}"
- Remerge in-app retargeting DSP → "This is a Remerge question — run: /sales-remerge {your question}"
- Push notification re-engagement → "This is a push notification question — run: /sales-push-notification {your question}"
- Influencer marketing strategy (not Zoomd-specific CGC) → "This is an influencer marketing question — run: /sales-influencer-marketing {your question}"
Otherwise, answer directly using the platform reference.
Step 3 — Zoomd platform reference
Read references/platform-guide.md for the full platform reference — modules, pricing model, Albert.ai, DSP details, CGC workflow, integrations, and MMP setup.
Answer the user's question using only the relevant section. Don't dump the full reference.
Step 4 — Actionable guidance
You no longer need the platform guide — focus on the user's specific situation.
Evaluating Zoomd
- Define goals — target CPI, ROAS threshold, geographic markets, vertical
- Compare self-serve vs managed — Zoomd offers both; self-serve DSP gives control, managed service adds Zoomd's optimization layer
- Request a pilot — 30-60 day test with clear KPIs across 2-3 channels
- Verify MMP integration — confirm AppsFlyer/Adjust/Branch postbacks before launch
- Evaluate Albert.ai fit — best for multi-channel campaigns where budget allocation is complex
Optimizing running campaigns
- Check creative performance — Zoomd's CGC can provide fresh creatives; test against existing assets
- Review channel mix — use the unified dashboard to shift budget to highest-ROAS channels
- Leverage Albert.ai — let AI handle cross-channel budget allocation; intervene only on strategy
- Monitor fraud signals — Zoomd's vetted exchange safelist reduces but doesn't eliminate fraud; cross-check MMP fraud reports
If you discover a gotcha, workaround, or tip not covered in references/learnings.md, append it there.
Gotchas
> Best-effort from research — review these, especially items about pricing and service model that may be outdated.
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No public API — unlike self-serve DSPs (Remerge, Liftoff), Zoomd doesn't expose a public API. Reporting and optimization go through their dashboard and account team.
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Pricing is opaque — performance-based (CPM/CPC/CPI/CPO/CPE) but full cost structure isn't transparent. Ask for detailed breakdowns alongside performance metrics.
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Albert.ai is a separate product — acquired in 2022. It optimizes across Google, Meta, TikTok, YouTube, DV360, Bing — but it's focused on paid social/search, not the DSP inventory.
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MMP integration is critical — without proper AppsFlyer/Adjust/Branch/Kochava setup, attribution will be unreliable. Verify postback configuration before campaign launch.
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iOS SKAN limitations — only 20-35% of iOS users opt in to tracking. This limits iOS targeting precision for any mobile UA platform, not just Zoomd.
- Self-improving: If you discover something not covered here, append it to
references/learnings.mdwith today's date.
Related skills
/sales-adwake— Adwake platform help — managed mobile app UA and in-app retargeting by Entravision/sales-remerge— Remerge platform help — self-serve in-app retargeting DSP with incrementality measurement/sales-retargeting— Retargeting strategy across all platforms (web + app) — audience segmentation, creative, attribution/sales-influencer-marketing— Influencer marketing strategy — creator discovery, campaign management, ROI measurement/sales-b2b-advertising— Account-based B2B advertising — ABM ads, display, LinkedIn Ads/sales-push-notification— Push notification strategy — alternative re-engagement channel for mobile apps/sales-do— Not sure which skill to use? The router matches any sales objective to the right skill. Install:npx skills add sales-skills/sales --skill sales-do
Examples
Example 1: Evaluating Zoomd for a gaming app launch
User says: "I'm launching a mobile game and need to scale installs fast across multiple channels. Should I use Zoomd?"
Skill does: Explains Zoomd's multi-channel UA across 600+ sources via unified dashboard. Compares with single-channel alternatives (running Meta + Google separately). Recommends requesting a pilot with clear CPI targets and gaming-vertical benchmarks.
Result: User has a decision framework for Zoomd vs managing UA channels independently.
Example 2: Albert.ai not hitting ROAS targets
User says: "I set up Albert.ai for our e-commerce app campaigns but ROAS is below target after two weeks. What should I check?"
Skill does: Explains Albert.ai's learning period, checks if sufficient event data is flowing, reviews channel allocation, and suggests adjusting optimization goals. Recommends letting Albert run for 30+ days before manual intervention.
Result: User understands Albert.ai's optimization cycle and what to monitor.
Example 3: Comparing Zoomd DSP with alternatives
User says: "We're choosing between Zoomd, Remerge, and Liftoff for our fintech app. How do they compare?"
Skill does: Compares based on UA vs retargeting focus (Zoomd: full UA + DSP + CGC, Remerge: retargeting-only DSP, Liftoff: UA + retargeting DSP). Notes Zoomd's managed + self-serve options, Albert.ai AI layer, and CGC content production as differentiators.
Result: User has a comparison with trade-offs for their fintech vertical.
Troubleshooting
CPI is higher than expected across channels
Symptom: App install costs are above target despite multi-channel optimization
Cause: Creative fatigue, broad targeting, wrong geo mix, or competitive vertical timing
Solution: Request CGC content refresh for new creatives. Use the unified dashboard to identify which channels/geos are underperforming. Shift budget toward lower-CPI markets (LATAM, SEA) if quality allows. Compare against industry benchmarks.
Attribution discrepancies between Zoomd and MMP
Symptom: Zoomd dashboard numbers don't match AppsFlyer/Adjust data
Cause: MMP postback misconfiguration, attribution window mismatch, or multi-touch attribution differences
Solution: Verify MMP integration is active with correct postback events. Align attribution windows. Use MMP as single source of truth across all ad partners.
Albert.ai budget allocation seems wrong
Symptom: Albert.ai is allocating budget heavily to one channel while ignoring others
Cause: Insufficient event data on underperforming channels, or the AI correctly identified one channel as highest-ROAS
Solution: Check if all channels have sufficient conversion events for Albert to learn (typically 50+ events per week). Review if the optimization goal matches your intent (ROAS vs volume). Give Albert 30+ days before overriding its allocations.
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