Who Sponsors Stuff Platform Help
Step 1 — Gather context
If references/learnings.md exists, read it first for accumulated platform knowledge.
-
What are you trying to do?
- A) Find companies that sponsor newsletters in my niche
- B) See what ads sponsors are running in other newsletters
- C) Get contact info for sponsor decision-makers
- D) Compare Who Sponsors Stuff to alternatives (SponsorGap, SponsorLeads, Paved)
- E) Set up alerts for new sponsors entering the market -
What's your newsletter niche? (e.g., fintech, marketing, health, tech, education)
-
Current subscriber count and open rate? (affects sponsor targeting)
Skip-ahead rule: if the user's prompt already contains enough context, skip to Step 2.
Step 2 — Route or answer directly
| If the question is about... | Route to... |
|---|---|
| Newsletter monetization strategy (subscriptions, ads, pricing models) | /sales-newsletter [question] |
| Sponsorship marketplace / programmatic ad network | /sales-paved [question] |
| Sponsor intelligence with API access, competitor monitoring, spend trends | /sales-sponsorgap [question] |
| Curated sponsor lead list in Airtable with weekly updates | /sales-sponsorleads [question] |
| Finding newsletters to sponsor (brand side) | /sales-reletter [question] |
| Managing sponsor operations (invoices, portals, reporting) | /sales-sponsy [question] |
| Growing your subscriber list | /sales-audience-growth [question] |
If the question is Who Sponsors Stuff-specific, continue to Step 3.
Step 3 — Who Sponsors Stuff platform reference
Read references/platform-guide.md for the full platform reference — capabilities, pricing, data model, alerting workflows, and comparison with alternatives.
Answer the user's question using only the relevant section. Don't dump the full reference.
Step 4 — Actionable guidance
Focus on the user's specific situation:
- Just starting out (<5K subs): Use the free tier to research which brands sponsor newsletters similar to yours. Build a target sponsor list even before you have enough reach to pitch.
- Ready to sell (5K-25K subs): Upgrade to Sales Pro for full database access. Filter by vertical, download CSV, and build a cold outreach pipeline. Set up daily alerts for new sponsors.
- Scaling ad sales (25K+ subs): Use Sales Pro to monitor competitive landscape — see who's advertising where. Combine with SponsorGap (for spend trends and API) or Paved (for inbound marketplace deals).
- Team selling: Sales Pro includes unlimited seats — give your whole sales team access without per-seat costs.
If you discover a gotcha, workaround, or tip not covered in references/learnings.md, append it there.
Gotchas
> Best-effort from research — review these, especially items about plan-gated features and integration gotchas that may be outdated.
- No API, no webhooks, no Zapier/Make: All data access is through the web interface. CSV export is the only way to get data into external tools.
- Sales Pro pricing not public: You must contact the team (hello@whosponsorsstuff.com) for pricing. No self-serve checkout.
- Free tier is severely limited: Only ~10% of the sponsor database is searchable on the free plan. The weekly newsletter with 10 sponsors is free, but the full database requires Sales Pro.
- Ad creative visibility is a differentiator: Unlike SponsorGap or SponsorLeads, you can see the actual ad images sponsors are running in other newsletters — useful for crafting your pitch.
- Data freshness depends on alert cadence: ~20 new sponsors tracked daily, ~100/week. Set daily alerts to catch new entrants early.
Related skills
/sales-newsletter— Newsletter monetization strategy (paid subscriptions, sponsorships, ad sales, pricing)/sales-sponsorgap— SponsorGap sponsor intelligence (38K+ brands, verified contacts, competitor monitoring, spend trends, API)/sales-sponsorleads— SponsorLeads sponsor lead lists (4,318+ companies, decision-maker contacts, Airtable database)/sales-paved— Paved newsletter sponsorship marketplace, Ad Network, Booker, Radar/sales-reletter— Reletter newsletter search engine (7M+ publications, subscriber data, creator contacts, API)/sales-sponsy— Sponsy sponsorship operations (ad inventory calendar, sponsor CRM, customer portals, reporting)/sales-ohmynewst— OhMyNewst newsletter sponsorship marketplace for Spain & LATAM/sales-do— Not sure which skill to use? The router matches any sales objective to the right skill. Install:npx skills add sales-skills/sales --skill sales-do
Examples
Example 1: Finding sponsors for a tech newsletter
User says: "I run a developer tools newsletter with 15,000 subscribers. How do I use Who Sponsors Stuff to find sponsors?"
Skill does: Explains filtering by tech/developer vertical, how to use ad creative screenshots to understand what sponsors expect, suggests CSV export workflow into outreach tool, recommends daily alerts for new tech sponsors
Result: User has a targeted sponsor prospecting workflow with visual competitive intelligence
Example 2: Comparing Who Sponsors Stuff to alternatives
User says: "Should I use Who Sponsors Stuff or SponsorGap for finding newsletter sponsors?"
Skill does: Compares data coverage (WSS 8K+ sponsors with ad creative vs SponsorGap 38K+ brands with API), pricing transparency (WSS requires contact vs SponsorGap $39-$199/mo), differentiators (WSS has ad screenshots, SponsorGap has competitor monitoring and API)
Result: User picks the right tool — WSS for visual competitive intel, SponsorGap for programmatic workflows
Example 3: Setting up a sponsor alert pipeline
User says: "How do I automate getting notified when new sponsors start advertising in fintech newsletters?"
Skill does: Walks through setting up custom email alerts by vertical, explains ~20 new sponsors/day cadence, suggests combining with CSV export workflow to maintain a running prospect list, notes no API/webhook workaround
Result: User has a daily alert → CSV export → outreach pipeline despite no API
Troubleshooting
Free tier doesn't show sponsors in my niche
Symptom: Searching the free database returns few or no relevant sponsors
Cause: The free tier only exposes ~10% of the full database — your niche may not be in the free subset
Solution: The weekly Email Intelligence newsletter (free) surfaces 10 new sponsors/week across all verticals. Subscribe to gauge sponsor quality before upgrading to Sales Pro.
Can't figure out Sales Pro pricing
Symptom: No public pricing page, unsure what it costs
Cause: Who Sponsors Stuff uses a contact-based sales process for Sales Pro
Solution: Email hello@whosponsorsstuff.com or use the "Get in Touch" form. For budgeting, comparable tools range from $39-$200/mo. If price sensitivity is a concern, start with SponsorGap Starter ($39/mo) or SponsorLeads ($97/mo) which have transparent pricing.
Exported CSV contacts bouncing
Symptom: Outreach emails to exported contacts bounce or go unanswered
Cause: Decision-makers change roles; contact data has a shelf life
Solution: Verify emails with a tool like ZeroBounce before loading into your outreach tool. Cross-reference contacts with LinkedIn. Focus on sponsors who entered the database recently (use date filters or recent alerts).
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