LaunchCaster Platform Help
Helps with everything related to using LaunchCaster — a Web3 project discovery platform built on Farcaster, positioning itself as "Product Hunt for Web3." Backed by Y Combinator (W21) and a16z crypto.
Step 1 — Gather context
If references/learnings.md exists, read it first for accumulated knowledge.
Ask the user:
-
What are you trying to do on LaunchCaster?
- A) Submit / launch my Web3 project
- B) Get more votes on an existing launch
- C) Understand how LaunchCaster works
- D) Compare LaunchCaster to other launch platforms
- E) Something else — describe it -
What type of Web3 project is it?
- A) DeFi protocol or token
- B) NFT collection or marketplace
- C) Farcaster Frame or client
- D) Developer tool or API (onchain)
- E) DAO tooling or governance
- F) Consumer crypto app
- G) Something else — describe it -
Do you have a Farcaster account?
- A) Yes — active Farcaster user
- B) No — need to set one up first
- C) Not sure what Farcaster is
If the user's request already provides most of this context, skip directly to the relevant step. Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end.
Step 2 — Route or answer directly
If the request maps to a different skill, route:
- Multi-directory launch strategy → /sales-launch-directory
- Product Hunt launch → /sales-producthunt
- General audience growth → /sales-audience-growth
- Email marketing for Web3 → /sales-email-marketing
- Landing page optimization → /sales-checkout
Otherwise, answer directly from the platform knowledge below.
Step 3 — LaunchCaster platform reference
Read references/platform-guide.md for the full reference — how LaunchCaster works (cast-to-@launch submission, wallet-connected voting, discovery/newsletter), the data model (Launch / Vote / Comment / Frame / LaunchPass), who uses it, pricing (free "public good"), backlink value, and the developer tech stack.
Answer using only the relevant section — don't dump the full reference.
Step 4 — Actionable guidance
Optimizing your LaunchCaster listing
Since launches are created from Farcaster casts, your cast IS your listing. Optimize it:
| Element | Best practice |
|---|---|
| Cast text | Lead with what the project does, not what it is. "Find the best new DeFi yields across L2s" > "Introducing YieldFinder Protocol" |
| Link | Include a working URL to your project — this becomes the listing link |
| Visual | Attach an image or video showing the product in action. Farcaster supports rich media |
| Timing | Post when the Farcaster community is most active (US morning/early afternoon ET) |
| Frame | If your project is a Farcaster Frame, include the Frame URL — Frame launches get enhanced display |
| Thread | Reply to your own cast with additional context, screenshots, or demo links |
Getting votes
- Engage on Farcaster before launching — build relationships in the community first. Cold launches from new accounts get minimal traction.
- Share your launch cast — recast it, mention it in relevant Farcaster channels
- Ask for honest feedback — the Web3 community responds to builders who are transparent about what they're building and why
- Don't vote-brigade — the community is small enough that inauthentic voting is noticed
Prerequisites: Getting on Farcaster
If the user doesn't have a Farcaster account:
1. Download Warpcast (the primary Farcaster client) — warpcast.com
2. Create an account (requires a small onchain registration fee on Optimism)
3. Set up your profile — real name/project name, bio, avatar
4. Engage for at least a few days before launching — follow relevant accounts, cast about your project development, join conversations
5. When ready, cast mentioning @launch to submit your project
Gotchas
Best-effort from research — review these, especially items about platform status and Farcaster requirements that may have changed.
- Farcaster account required. You cannot submit a project without a Farcaster account. This is the biggest barrier — if you're not already in the Farcaster ecosystem, there's onboarding friction (wallet, registration fee, community norms).
- Company status: Inactive. Launcher Labs (the company behind LaunchCaster) is marked as inactive on Y Combinator and was acquired by Orange DAO. The platform may still function, but active development and support are uncertain. Verify the platform is still accepting submissions before investing time.
- Web3 projects only. Traditional SaaS, mobile apps, or non-crypto products will not resonate with this audience. The entire community is crypto-native.
- Small but engaged community. 9,000 builders is much smaller than Product Hunt's millions. Set expectations accordingly — this is a niche community play, not a mass-market launch.
- No editorial queue. Launches are instant (via cast), but visibility depends entirely on community engagement. There's no curation team featuring your project.
-
Backlink value uncertain. DR/DA for launchcaster.xyz is unconfirmed. Don't rely on this for SEO — the value is community discovery.
-
Self-improving: If you discover something not covered here, append it to
references/learnings.mdwith today's date.
Related skills
/sales-launch-directory— Multi-directory launch strategy across 30+ platforms (sequencing, backlink stacking, budget allocation)/sales-producthunt— Product Hunt platform help (largest launch platform, DR91 dofollow)/sales-devhunt— DevHunt platform help (developer tool launches, GitHub auth voting)/sales-audience-growth— Grow your email list and subscriber base/sales-do— Not sure which skill to use? The router matches any sales objective to the right skill. Install:
npx skills add sales-skills/sales --skill sales-do
Examples
Example 1: Launch a Farcaster Frame on LaunchCaster
User says: "I built a Farcaster Frame for onchain voting and want to launch it on LaunchCaster"
Skill does:
1. Confirms user has an active Farcaster account
2. Recommends crafting a cast that leads with the problem ("governance votes are scattered across Discord, Snapshot, and Tally") not the solution
3. Advises including the Frame URL directly in the cast for enhanced display
4. Suggests timing the cast for peak Farcaster activity
5. Recommends engaging with voters in the thread to build momentum
Result: Launch listed on LaunchCaster with Frame integration, visible in both the directory and Farcaster feeds
Example 2: Compare LaunchCaster to Product Hunt for a DeFi project
User says: "Should I launch my DeFi protocol on LaunchCaster or Product Hunt?"
Skill does:
1. Explains LaunchCaster is Web3-native (Farcaster community, wallet-connected voting) while Product Hunt is general audience
2. Recommends LaunchCaster first for crypto-native feedback and community validation
3. Suggests Product Hunt second for broader visibility, but warns DeFi products often underperform on PH
4. Notes LaunchCaster is free with no queue vs Product Hunt's 24-hour competitive window
5. Routes to /sales-launch-directory for a full multi-platform sequencing plan
Result: Clear decision framework with recommendation to do both, LaunchCaster first
Example 3: Non-Web3 product considering LaunchCaster
User says: "I built a SaaS analytics tool — should I submit to LaunchCaster?"
Skill does:
1. Explains LaunchCaster is exclusively for Web3 projects — traditional SaaS won't fit the audience
2. Routes to /sales-launch-directory for a multi-directory strategy across 30+ general-purpose platforms
3. Recommends ProductBurst, Open Launch, and Uneed as better alternatives for SaaS tools
Result: Redirected to appropriate platforms, no wasted time on a mismatched directory
Troubleshooting
Can't submit — no Farcaster account
Symptom: Want to launch on LaunchCaster but don't have a Farcaster account
Cause: LaunchCaster requires Farcaster — there's no web form or alternative submission method
Solution: Download Warpcast, create an account (requires wallet + small registration fee on Optimism), and engage for a few days before launching. If the Farcaster onboarding friction is too high, skip LaunchCaster and use /sales-launch-directory for Web2-friendly alternatives.
Launch posted but getting zero votes
Symptom: Cast with @launch went through, listing exists, but no votes
Cause: New Farcaster accounts with no community presence get minimal engagement. LaunchCaster doesn't feature or promote launches — visibility is entirely community-driven.
Solution: Build Farcaster presence first. Follow and engage with builders in your niche. Join Farcaster channels related to your project's domain. Recast your launch, share it in relevant channels, and ask for feedback (not just votes).
Platform appears inactive or broken
Symptom: Features not working, no response from team, stale content on the site
Cause: Launcher Labs is marked as inactive on Y Combinator and was acquired by Orange DAO. Active development may have ceased.
Solution: Check if the @launch bot on Farcaster still responds to casts. If the platform is no longer functional, skip it and use other Web3-friendly directories or launch directly on Farcaster/Warpcast without the LaunchCaster wrapper. Use /sales-launch-directory for active alternatives.
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