BrandingStudio.ai Platform Help
BrandingStudio.ai sells a brand system, not a logo — market research and positioning first, visual identity
fourth, a complete pass claimed in 50–70 minutes. That inverts the budget logo cluster, where you pick a mark and
pay $19–$65 for files. Here you pay $237 or $897 one-time or $197–$597/month, which is why the hard questions
are almost never about design.
They are about credits, refunds and rights. A full brand costs 230–400 credits; both ways out of a purchase
require under 2% of credits consumed, and on the 800-credit Starter that is 16 — fewer than the cheapest module
costs to run (Step 4), so the refund dies the first time the user clicks generate. It is UI-only, and the terms
name automated access as a prohibited use with credit forfeiture as the penalty — a contract problem, not a missing
feature. Validate the idea and lock the name before branding at this price.
Step 1 — Gather context
Read references/learnings.md first. Ask only what you can't infer:
- What is this actually about? (A) money — plan choice, whether credits cover the job, a refund, a
cancellation; (B) rights — ownership, trademark, commercial use, client work; (C) modules — what each
produces and in what order; (D) agency use — client brands, white-label, reselling; (E) automation — API,
bulk, scripting (Step 4); (F) evaluation — worth $237–$897 or not. - Have they paid yet? This splits every money answer. Un-paid → the free-trial strategy in Step 4 is the whole
answer. Paid → find out when and how many credits are spent, because both refund windows are short and die
on first use. - One brand, or many? One → Starter or the cluster; a portfolio or clients → Professional or a subscription, and
Step 4's resale clause applies before they buy.
Skip-ahead: a name, not a brand → /sales-namelix; comparing logo tools, or unsure the idea is validated →
/sales-idea-validation; wanting a live site rather than files → /sales-produkto.
Step 2 — Route or answer directly
Answer here when the question is BrandingStudio-specific: credit budgeting, refunds and the withdrawal right, module
order and outputs, plan choice, agency/client scope, archiving before cancellation, automation, or trademark risk on a
generated mark. Route away when the user is choosing between branding tools (/sales-idea-validation), needs only
a cheap mark (/sales-looka, /sales-brandmark, /sales-logo-com, or /sales-zarla for a genuinely free SVG),
needs a name (/sales-namelix), wants the brand to end in a live website (/sales-produkto), or has
BrandVoice output to turn into content (/sales-content).
Step 3 — BrandingStudio.ai platform reference
Read references/platform-guide.md for full pricing, module detail, the agency clause tension and tool-choice
comparison; references/brandingstudio-api-reference.md for the automation surface and contract clauses.
The seven modules, in run order, with credit costs — BrandDNA 20–60 (positioning, competitors, personas) →
BrandCore 46 (values, purpose, story, positioning statement) → BrandVoice 60 (tone, 25+ content templates,
vocabulary) → BrandLook 64+ (4 logo concepts SVG+PNG, colour system with WCAG checks, type, 42+ mockups) →
BrandBook free (hosted brand hub + shareable link, guidelines PDF, brand-kit ZIP) → BrandLaunch 40+ (90-day
roadmap, rollout kit, press release, social content). BrandRadar (competitor alerts, weekly reports) costs no
credits but is subscription-only.
Pricing (best-effort, live 2026-07-29, USD): Free 75 credits/7 days · Starter $237 one-time, 800 credits, 1
brand · Professional $897 one-time, 5,000 credits, 5 brands · Growth $197/mo (1,500/mo, no rollover, 10
brands) · Agency $597/mo (4,000/mo, 40 brands) · credit packs $95–$875. One-time and pack credits never expire; no
page mentions team seats. Operator It Matters Lda (Portugal), EU-hosted, GDPR.
Step 4 — Actionable guidance
Spend the free 75 credits before paying, and say why. They cannot complete a brand (230–400 needed) and were never
meant to — they cover BrandDNA (20–60) and, if it lands cheap, BrandCore (46): the strategy work this platform
is strongest at. Judge the output there; after payment the first module run is the point of no return.
Do the 2% arithmetic out loud before recommending a purchase. Lead with the good news — the credits themselves are
ample, since Starter's 800 covers two to three complete brands — then the catch: both exits require under 2% of
purchased credits consumed. On Starter that is 16 credits and the cheapest module starts at 20, so running
anything ends the refund on day one. On Professional it is 100 (BrandDNA fits; + BrandCore, 66–106, is a coin
flip); on a 500-credit pack it is 10. Never call the refund a safety net.
Tell EU consumers they have 14 days, not 7. The pricing page leads with a 7-day money-back guarantee, but
/legal/withdrawal-form grants EU consumers a 14-day statutory right of withdrawal (Directive 2011/83/EU) on
one-time packages and credit packs — subscriptions excluded, postmark counts, via the form or in writing to
legal@brandingstudio.ai. Same 2% condition, double the window.
Answer automation and resale as contract questions, not feature questions. No API, webhooks, Zapier/Make app, MCP
server or SDK — every /api, /docs and /developers path returns the SPA 404 shell, and the only data-out is a
manual JSON export in settings plus file downloads. Do not propose a headless-browser workaround: the terms
prohibit "scraping/crawling/automated access without written permission" and, in the same list, "reselling
credits/platform access/AI-generated content as a service" plus credential sharing — what /agencies brushes against
selling white-label delivery and 40 client brands. Penalty for any: forfeiture of the entire credit balance, no
refunds, permanent ban. That resale boundary is undefined in writing against up to $5,946/year of exposure, so tell
agencies to get scope confirmed by legal@brandingstudio.ai before buying.
Never call a generated mark trademark-ready. The user owns the output and may use it commercially without
attribution, but the vendor declines to warrant it is unique, original, non-infringing or registrable, says multiple
users may receive identical outputs, and makes the user indemnify it against IP claims. Send them to the trademark
register (USPTO / EUIPO / national) and a reverse-image search before any print run, and repeat the vendor's
advice to get an IP-attorney review.
Archive before cancelling. On voluntary deletion access is revoked immediately and unused one-time credits survive
only 90 days for downloads while subscription credits are forfeited instantly; the BrandBook is hosted, so a
URL already given to a client dies with the account. Download the ZIP, PDF and SVGs, archive the microsite, and
request the JSON export before deleting.
Gotchas
Best-effort from research (2026-07). Re-verify pricing and credit costs live — the terms allow changing them on 30
days' notice.
- The refund dies on module one. 2% of Starter's 800 credits is 16; BrandDNA starts at 20 — treat a paid purchase
as final once the user clicks generate. EU buyers get 14 days, not 7, same 2% cap. - BrandRadar is excluded from both one-time tiers, $897 Professional included; monitoring needs a subscription,
whose Growth credits don't roll over. - The famous case studies are speculative rebrands. Western Union, Greyhound, DoorDash, Shein and Berkshire
Hathaway carry no client-authorization notice or date — portfolio exercises, not adoption. - The vendor concedes the design phase is the weak module — the maker said so publicly and a designer reviewer
agreed. Buy for BrandDNA→BrandVoice; budget to redo the logo elsewhere if the mark is the point. - Suspension is at will ("for ANY reason at our sole discretion", no notice), which is why archiving isn't
paranoia; AI-provider outages are your risk too, and no seat model is documented anywhere.
Related skills
/sales-idea-validation— Validate demand first; also frames the wider branding-tool landscape/sales-namelix— Lock the business name first; the brand is downstream of it/sales-looka— The one-time paid peer at a tenth the price when a mark, not a strategy, is the need/sales-brandmark— Another one-time budget alternative if only the logo matters/sales-zarla— The genuinely free SVG option, and the other skill here whose terms ban automated access/sales-produkto— The brand-in-a-box peer that ends in a hosted website rather than files/sales-content— Turn the BrandVoice templates and vocabulary guide into ongoing content/sales-do— Not sure which skill to use? The router matches any sales objective to the right skill. Install:npx skills add sales-skills/sales --skill sales-do -a claude-code
Examples
Example 1: "Is the $237 plan enough for my one brand?" (credits / refund)
User says: "I'm about to buy Starter for my one startup. 800 credits for a 230–400 credit brand looks like plenty
— and there's a 7-day guarantee if I hate it, right?"
Skill does: Confirms the credits are ample (800 covers two to three complete brands), then dismantles the safety
net: the guarantee needs fewer than 2% of credits consumed — 16 on 800 — and the cheapest module (BrandDNA,
20–60) exceeds it, so the refund is gone the first time they generate anything. Adds the route they weren't told
about: an EU consumer gets 14 days under Directive 2011/83/EU via /legal/withdrawal-form, not 7, same 2%
condition. So: spend the 75 free credits on BrandDNA first, then pay. Flags that Starter excludes BrandRadar.
Result: The user evaluates for free, not around a refund that would evaporate on their first click.
Example 2: "Can I use this for client work at my studio?" (agency / rights)
User says: "I run a 3-person branding studio. The Agency plan says 40 client brands and white-label deliverables.
Can I just make this my brand-identity service?"
Skill does: Separates what's marketed from what's contracted. /agencies promises "zero platform branding"
plus isolated client workspaces, so client delivery is the marketed use. But the prohibited-use list bans
"reselling credits/platform access/AI-generated content as a service" and credential sharing, penalty
forfeiture of the whole credit balance, no refunds, permanent ban against a balance worth up to $5,946/year.
The boundary is undefined in writing, so it declines to guess: get scope confirmed by legal@brandingstudio.ai
before buying.
Result: Two emails sent before a four-figure commitment, not a service line built on a guess.
Example 3: "Can I script BrandingStudio for 20 client brands?" (developer/automation)
User says: "I onboard a batch of clients each quarter. Is there an API, or can I at least drive it with Playwright
to generate each brand?"
Skill does: Answers no on two grounds and is explicit that the second is binding. Technically: no API,
webhooks, Zapier/Make app, MCP server or SDK — a Next.js/Vercel SPA where /api, /docs and /developers all return
the 404 shell (every route answers 200, so it compares byte size against a known-bad path), no api./docs.
subdomain is deployed, and zapier.com/apps/brandingstudio 404s; it invents no endpoints. Contractually — the
part that would still bite if an API shipped — the terms prohibit "scraping/crawling/automated access without
written permission", penalty total credit forfeiture, no refunds, permanent ban. So it refuses to sketch a
Playwright flow and points at written permission as the one legitimate path.
Result: The user drops the scraper and either asks for permission or picks a stack with a real API.
Troubleshooting
"I asked for a refund and they said no — I bought it four days ago"
Symptom: Well inside the advertised 7-day window, but support declined the refund.
Cause: The window is two conditions, not one — within 7 days and fewer than 2% of purchased credits
consumed. On Starter that ceiling is 16 credits and a single BrandDNA run costs 20–60, so the second
condition failed on day one regardless of the date.
Solution: For an EU consumer the statutory route is governed differently and still worth trying:
/legal/withdrawal-form grants 14 days under Directive 2011/83/EU on one-time packages and credit packs, via the
form or in writing to legal@brandingstudio.ai (postmark counts). Lead with the statutory right, not the
commercial guarantee, and ask them to state which condition they consider unmet. If that fails, escalate via legal@
→ 30 days negotiation → CICAP mediation (www.cicap.pt) or the national consumer ADR entity. Promise no outcome —
the 2% condition sits in both.
"I bought Professional for $897 and there's no competitor monitoring"
Symptom: The most expensive one-time plan doesn't show BrandRadar, and it looked like the top tier.
Cause: BrandRadar is subscription-only. Both one-time packages — Starter and Professional — exclude it by
design; it ships only with Growth and Agency. The plan names imply a ladder where a one-time purchase sits at the top,
and it doesn't.
Solution: The 5,000 one-time credits are unaffected and never expire, so nothing is lost — the only question
is whether monitoring justifies a subscription on top. If it does, note that Growth's monthly credits don't roll
over, so someone already holding 5,000 permanent credits is buying BrandRadar plus brand slots, not credits. If
monitoring isn't essential, competitor tracking is a job /sales-compete covers tool-agnostically.
"I cancelled and my BrandBook link is dead — the client had it"
Symptom: A shareable BrandBook URL given to a client stopped resolving after cancellation or deletion.
Cause: The BrandBook is a hosted microsite, not a file. On voluntary termination access is revoked
immediately, unused one-time credits stay valid only 90 days for downloads, subscription credits are forfeited
instantly, and data is deleted within 30 days under GDPR — nothing preserves a public URL.
Solution: Recovery is unlikely once data is deleted — email support@brandingstudio.ai immediately, since the
30-day deletion window may not have elapsed. For anyone still active, make archiving a pre-cancellation checklist:
download the brand-kit ZIP, guidelines PDF and every SVG, archive the BrandBook pages, and request the
JSON data export before deleting. Then re-host the guidelines under the user's own control — a vendor-hosted URL
on a platform with at-will termination is never a brand's canonical address.
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