BlueConic Platform Help
Step 1 — Gather context
If references/learnings.md exists, read it first for accumulated platform knowledge.
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What do you need help with?
- A) Setting up BlueConic on my site (script tag, SPA, mobile SDK)
- B) Profile unification / identity resolution
- C) Segmentation and audience building
- D) Connections — importing or exporting data to/from other tools
- E) Personalization — dialogues, experiences, A/B testing
- F) Jebbit Experiences (interactive content, quizzes, AI Shopping Assistant)
- G) API integration (REST API v2, JavaScript front-end API, Event API)
- H) MCP server setup for AI tools (Claude, Cursor, VS Code)
- I) Privacy, consent management, GDPR/CCPA objectives
- J) AI Workbench (Python, custom models)
- K) Choosing BlueConic vs another CDP
- L) Other — describe it -
What's your role?
- A) Marketer — I use the BlueConic UI
- B) Developer — I'm integrating via API or SDK
- C) Data/analytics — I work with segments, exports, or AI Workbench
- D) Admin — I manage users, permissions, connections -
Which BlueConic plan are you on?
- A) Pyxis (free tier)
- B) Standard
- C) Professional
- D) Enterprise
- E) Not sure / evaluating
Skip-ahead rule: if the user's prompt already contains enough context, skip to Step 2.
Step 2 — Route or answer directly
| Problem domain | Route to |
|---|---|
| Email campaign strategy | /sales-email-marketing — then come back for BlueConic segment activation |
| CRM data dedup without BlueConic | /sales-data-hygiene — BlueConic is a CDP, not a CRM dedup tool |
| Retargeting ad strategy | /sales-retargeting — then come back for BlueConic audience sync |
| Connecting BlueConic to other tools | Answer here using connections reference |
| Tool integration architecture | /sales-integration — for webhook/Zapier patterns beyond BlueConic connections |
| SMS/push strategy | /sales-sms-marketing or /sales-push-notification — BlueConic activates audiences, doesn't send messages |
When routing to another skill, provide the exact command: "This is a {problem domain} question — run: /sales-{skill} {user's original question}"
Step 3 — BlueConic platform reference
Read references/platform-guide.md for the full platform reference — modules, pricing, integrations, data model, connections, workflows, JavaScript API, Event API, MCP server.
Answer the user's question using only the relevant section. Don't dump the full reference.
Step 4 — Actionable guidance
You no longer need the platform guide — focus on the user's specific situation.
- For setup questions: Walk through script tag placement, SPA handling (
handlePageView()), or mobile SDK initialization - For identity resolution: Explain profile merge rules, email-based vs cookie-based matching, cross-device stitching
- For connections: Identify the right connection type (named vs universal), configure import/export, set sync frequency
- For segmentation: Help build segments using behavioral + profile data, explain dynamic vs static segments
- For API questions: Point to the right API (REST v2 for server-side, JS front-end for client-side, Event API for custom events)
- For MCP: Walk through OAuth2 app creation, client credentials, tool configuration
If you discover a gotcha, workaround, or tip not covered in references/learnings.md, append it there.
Gotchas
> Best-effort from research — review these, especially items about plan-gated features and integration gotchas that may be outdated.
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Identity resolution depends heavily on email — if your visitors don't log in or provide email, profiles stay anonymous and fragmented. Progressive profiling (Jebbit Experiences) helps bridge this gap.
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SPA pages don't auto-trigger — BlueConic doesn't detect client-side route changes. Call
blueConicClient.handlePageView()after each navigation event in React/Angular/Vue apps. -
Pyxis free tier expires after 6 months — then pricing starts at $750/month for 100K profiles. Plan capacity before the trial ends.
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No mobile access — BlueConic's admin UI is desktop-only. You cannot manage segments or connections from a phone.
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Ease of Setup rated 6.7/10 on G2 — the platform is powerful but has a steep learning curve. Start with one use case (e.g., segment activation to one ad platform) before expanding.
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Profile limits are billed automatically — if you exceed your subscription's profile threshold, you get charged overages. Monitor profile counts proactively.
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REST API v2 is OpenAPI-based, JSON-only — XML is not supported. Default encoding is gzip, output is minified. Add
?prettyPrint=truefor readable responses. -
Connection sync is not real-time for all integrations — some connections run on schedules (hourly, daily). Check the connection's sync frequency settings if data seems delayed.
Related skills
/sales-cdp— CDP comparison and selection strategy across Tealium, Segment, BlueConic, mParticle, Treasure Data/sales-tealium— Tealium CDP — Real-Time CDP, identity resolution, 1300+ connectors/sales-treasuredata— Treasure Data enterprise CDP — profile unification, 400+ connectors, AI Marketing Cloud/sales-data-hygiene— CRM data quality, deduplication, enrichment automation/sales-retargeting— Retargeting strategy, audience activation to ad platforms/sales-integration— Connect sales tools with webhooks, Zapier/Make, APIs/sales-email-marketing— Opt-in email marketing strategy across platforms/sales-customerio— Customer.io platform help (Journeys, Data Pipelines — often compared to BlueConic)/sales-braze— Braze platform help (Canvas Flow, Braze Data Platform — CDP-adjacent)/sales-klaviyo— Klaviyo platform help (Klaviyo Data Platform — CDP-adjacent for ecommerce)/sales-do— Not sure which skill to use? The router matches any sales objective to the right skill. Install:npx skills add sales-skills/sales --skill sales-do
Examples
Example 1: Activating segments to ad platforms
User says: "I have customer segments in BlueConic but I can't get them into Facebook Ads for retargeting."
Skill does: Walks through the Facebook Advertising connection setup — configuring the connection, mapping BlueConic segments to Facebook Custom Audiences, setting sync frequency, and verifying audience match rates.
Result: User has BlueConic segments automatically syncing to Facebook Custom Audiences for retargeting.
Example 2: Setting up BlueConic on a React SPA
User says: "BlueConic dialogues only fire on the first page load, not when I navigate between routes in my React app."
Skill does: Explains that SPAs need blueConicClient.handlePageView() called after each route change. Provides a React useEffect hook pattern that listens to route changes and triggers BlueConic re-evaluation.
Result: Dialogues and listeners fire correctly on every SPA route change.
Example 3: Choosing BlueConic vs Segment
User says: "Should I use BlueConic or Twilio Segment as our CDP?"
Skill does: Compares positioning — BlueConic is marketer-first (no-code segmentation, personalization, audience activation), Segment is developer-first (event tracking, data routing, warehouse integration). Asks about team composition, technical resources, and primary use case to recommend.
Result: User has a clear recommendation based on their team and goals.
Troubleshooting
Profiles not merging across channels
Symptom: Same customer has multiple BlueConic profiles (one from web, one from email, one from mobile)
Cause: No shared identifier connecting the profiles. BlueConic merges on matched identifiers (typically email).
Solution: Implement progressive profiling to capture email from anonymous visitors. Use the JavaScript API profile.setValue() to set email when a user logs in or submits a form. Check profile merge rules in Settings.
Connection not exporting data
Symptom: BlueConic connection shows as active but destination platform has no new data
Cause: Connection may be scheduled (not real-time), segment may be empty, or field mapping may be misconfigured
Solution: Check connection run history for errors. Verify the segment has profiles that match. Check field mapping — ensure BlueConic profile properties map to the correct fields in the destination. Run a manual export to test.
JavaScript API not loading
Symptom: window.blueConicClient is undefined
Cause: BlueConic script hasn't loaded yet, or Content Security Policy is blocking it
Solution: Use the onBlueConicLoaded event listener pattern instead of checking for the client directly. If CSP is the issue, add a CSP nonce using BlueConic's nonce configuration. Check that the BlueConic script tag is present and not blocked by ad blockers.
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