adly.news Platform Help
Step 1 — Gather context
If references/learnings.md exists, read it first for accumulated platform knowledge.
-
What are you trying to do?
- A) List my newsletter on adly.news to attract sponsors
- B) Buy ad placements in newsletters as an advertiser
- C) Manage ad slots (pricing, dates, availability)
- D) Compare adly.news to other newsletter sponsorship platforms
- E) Create a campaign to recruit newsletters for my brand -
Which side of the marketplace are you on?
- A) Publisher (I have a newsletter and want sponsors)
- B) Advertiser (I want to buy newsletter ad placements) -
Newsletter size (if publisher): subscriber count and open rate
Skip-ahead rule: if the user's prompt already contains enough context, skip to Step 2.
Step 2 — Route or answer directly
| If the question is about... | Route to... |
|---|---|
| Newsletter monetization strategy (subscriptions, pricing, ad revenue models) | /sales-newsletter [question] |
| Programmatic ad network or large publisher marketplace | /sales-paved [question] |
| Sponsor intelligence with API, competitor monitoring, spend trends | /sales-sponsorgap [question] |
| Sponsor intelligence with ad creative screenshots | /sales-whosponsorsstuff [question] |
| Curated sponsor lead list with weekly updates | /sales-sponsorleads [question] |
| Managing sponsor operations (invoices, CRM, reporting) | /sales-sponsy [question] |
| Growing your subscriber list | /sales-audience-growth [question] |
If the question is adly.news-specific, continue to Step 3.
Step 3 — adly.news platform reference
Read references/platform-guide.md for the full platform reference — capabilities, comparison with alternatives, workflows for publishers and advertisers.
Answer the user's question using only the relevant section. Don't dump the full reference.
Step 4 — Actionable guidance
Focus on the user's specific situation:
- Publisher getting started: Create your adly.news listing, set up ad slots with pricing based on CPM, write descriptions that highlight audience demographics. The verified metrics feature pulls data from your ESP automatically.
- Advertiser finding newsletters: Browse listings with verified metrics, use campaigns to attract newsletters to you, or book ad slots directly. Start with small test placements before committing to packages.
- Choosing adly.news vs alternatives: adly.news is best for indie publishers wanting a simple marketplace with verified metrics and negotiation. For larger operations, Paved (programmatic + 3,000+ publishers) may be better. For prospecting sponsor contacts without a marketplace, use SponsorGap or Who Sponsors Stuff.
If you discover a gotcha, workaround, or tip not covered in references/learnings.md, append it there.
Gotchas
> Best-effort from research — review these, especially items about plan-gated features and integration gotchas that may be outdated.
- No API, no webhooks, no Zapier/Make: All operations are through the web interface only. No programmatic access to listings, campaigns, or data.
- Commission rate not publicly disclosed: adly.news takes a cut of transactions but the exact percentage is not stated. Ask before listing.
- Small/new marketplace: Newer than Paved or Hecto. Inventory may be limited in certain niches — supplement with direct outreach or other marketplaces.
- Verified metrics depend on ESP integration: Metrics are pulled from ESPs like Beehiiv and Kit. If your ESP isn't supported, metrics may not be auto-verified.
- Stripe-only payments: No alternative payment methods. Both publishers and advertisers need Stripe accounts.
Related skills
/sales-newsletter— Newsletter monetization strategy (paid subscriptions, sponsorships, ad sales, pricing)/sales-hecto— Hecto newsletter advertising marketplace (self-serve, transparent pricing, direct creator messaging)/sales-paved— Paved newsletter sponsorship marketplace, Ad Network, Booker, Radar/sales-sponsorgap— SponsorGap sponsor intelligence (38K+ brands, verified contacts, competitor monitoring, spend trends, API)/sales-whosponsorsstuff— Who Sponsors Stuff sponsor intelligence (8,000+ sponsors, ad creative screenshots, email alerts)/sales-sponsorleads— SponsorLeads sponsor lead lists (4,318+ companies, decision-maker contacts, Airtable database)/sales-openrates— Open Rates sponsor prospecting database (10,000+ active sponsors, decision-maker contacts)/sales-sponsy— Sponsy sponsorship operations (ad inventory calendar, sponsor CRM, customer portals, reporting)/sales-buysellads— BuySellAds contextual advertising marketplace (managed ad sales, Carbon Ads, Ad Serving API)/sales-socialpresence— Social Presence AI-powered newsletter advertising marketplace (discovery dashboard, Ad Library, managed sales)/sales-do— Not sure which skill to use? The router matches any sales objective to the right skill. Install:npx skills add sales-skills/sales --skill sales-do
Examples
Example 1: Publisher listing their newsletter
User says: "I have a 3,000-subscriber tech newsletter with 38% open rate. How do I get sponsors through adly.news?"
Skill does: Walks through creating an adly.news listing, setting up ad slot types and pricing based on CPM benchmarks, writing audience descriptions, and enabling verified metrics from their ESP
Result: User has a live adly.news listing with verified metrics attracting self-serve sponsor bookings
Example 2: Advertiser creating a campaign
User says: "I want to advertise my developer tool in newsletters. Can I create a campaign on adly.news to attract publishers?"
Skill does: Explains the campaign feature where advertisers describe their target audience and budget, newsletters browse and apply to campaigns, and the advertiser selects the best fits
Result: User has an active campaign attracting relevant newsletter publishers
Example 3: Comparing adly.news to alternatives
User says: "Should I use adly.news or Hecto to sell newsletter sponsorships?"
Skill does: Compares both marketplaces — adly.news has verified ESP metrics and bidding/negotiation vs Hecto's transparent upfront pricing and date-specific inventory. Both are UI-only with no API. Recommends based on publisher's needs.
Result: User picks the right marketplace for their situation
Troubleshooting
Not enough advertisers finding my newsletter
Symptom: Listed on adly.news but no sponsor inquiries
Cause: Small marketplace, weak listing description, or pricing misaligned with audience size
Solution: Supplement with direct outreach using SponsorGap or Who Sponsors Stuff to find active sponsors. Also list on Paved (3,000+ publishers) for more visibility. Improve your listing with specific audience demographics and engagement proof.
Unsure about ad slot pricing
Symptom: Don't know what to charge for ad placements
Cause: No benchmark data available on the platform
Solution: Calculate using CPM: subscribers x open rate x CPM / 1000. Start at $25-$50 CPM for general interest, $50-$100+ for B2B/finance niches. See /sales-newsletter for detailed pricing guidance.
Can't automate sponsor workflows
Symptom: Want to sync sponsor data to CRM or automate reporting
Cause: adly.news has no API, webhooks, or integration support
Solution: For automated sponsor operations, use Sponsy (Zapier integration, sponsor CRM, automated reporting). For API-accessible sponsor data, use SponsorGap.
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