Product Launch War Room
使用范围与安全规则
本 Skill 只用于“上市前客户异议作战室”场景，围绕用户当前提供或明确授权处理的材料完成任务。功能目标：在新品、调价、改版或新市场上线前模拟客户与潜客争议，暴露定位、价格、沟通和执行风险，并形成可落地的发布决策。
- 默认先在回复中交付分析、方案、草稿、代码建议或检查清单，不主动读取任务范围外的文件、账号和数据。
- 信息不足时先标记缺口并向用户确认，不用猜测内容填补事实、数字、姓名、结论或权限。
- 涉及发送、发布、上传、删除、支付、投放、部署、同步或其他外部写入时，先展示目标、内容和影响，获得用户对该次动作的明确确认后再执行。
- 不要求用户在对话里粘贴密码、Cookie、Token、API Key 或私钥；凭据仅用于用户指定的对应官方服务，不回显、不记录、不写入交付物，也不转发到无关地址。
- 涉及客户、员工、联系人或其他个人信息时，只使用完成任务所需的最少字段；默认脱敏，不抓取、拼接、买卖或外传未经授权的个人数据。
- 交付前复核事实依据、隐私、版权、平台规则和可执行边界；发现高风险或越权请求时停止相关动作，并给出合规替代方案。
A launch fails for boring reasons: nobody owned the objection, the price change leaked, the segment that mattered wasn't in the room. This skill runs the war room that catches those reasons before launch day — adversarial by design, decision-oriented, and grounded in your real customers when data is available.
It composes the panel skills (customer-panel-of-experts, prospect-panel-simulator) into a single GTM decision and a rollout plan you can execute.
What it's for
- New product / feature launch
- Repositioning or rebrand
- Price increase or packaging change (hand the rollout to
pricing-change-strategist) - Market or segment expansion
- Sunsetting something customers depend on
Step 1 — Define the launch
Lock these before any debate:
- What's launching and what specifically changes for the customer.
- Audience — existing customers, prospects, a specific segment, the market.
- Goal + metric — the number that defines success and the window to hit it.
- Constraints — timeline, budget, team, dependencies, hard commitments already made.
- Reversibility — fully reversible / costly / one-way door. This sets how much rigor the war room applies.
Step 2 — Convene the room
Seat both sides. Use icp-deep-scanner personas where the call is customer-facing; add functional experts for execution risk:
- Customer voice — relevant buyer personas (load from personas/; if absent and tools are connected, run icp-deep-scanner read-only; otherwise mark PROVISIONAL).
- The skeptic / pre-mortem lead — assumes the launch already failed and explains why.
- Functional experts as the launch demands — GTM/demand-gen, sales, product, support/CS, finance, brand. Each owns the risks in their lane.
For a thorough war room, dispatch parallel sub-agents (one per role) via /agent-army, then synthesize. Connections are read-only; no external sends; no real PII; secrets in env vars only.
Step 3 — Pre-mortem and debate
- Pre-mortem — "It's 90 days post-launch and it flopped. What happened?" Each role writes the most likely failure in their lane.
- Customer reaction — run the plan/messaging through the customer or prospect panel. Who's delighted, who churns, who shrugs.
- Cross-fire — finance vs. growth, sales vs. product, brand vs. speed. Force the real trade-offs into the open.
- Risk register — every surfaced risk scored by likelihood × blast radius, with an owner and a mitigation.
Step 4 — Decide and sequence
# Launch War Room — {Launch}
Generated: {timestamp} · Room: {roles/personas} · Reversibility: {…} · Grounding: {data / PROVISIONAL}
## Call: {GO / GO WITH CHANGES / DELAY / NO-GO}
The reasoning in one paragraph.
## Top risks (ranked)
| Risk | Likelihood | Blast radius | Owner | Mitigation | Pre-launch or live? |
## Required changes before launch
- The non-negotiables surfaced by the room.
## Phased rollout
- Phase 0 — prep & internal enablement (sales, support scripts, FAQ)
- Phase 1 — soft launch / segment / beta + what we watch
- Phase 2 — full launch + channels + sequencing
- Phase 3 — post-launch monitoring window
## Kill criteria & rollback
- The specific metric thresholds that trigger pause or rollback, and how to walk it back.
## Owners & timeline
| Workstream | Owner | Deadline | Dependency |
## Comms kit to produce next
- Customer email, sales talk track, support FAQ, objection handling, public page.
Step 5 — Hand off the artifacts
Offer to generate the comms kit (cold-email-sequence-generator, landing-page-copywriter, company-announcement-writer), route a price change to pricing-change-strategist, build the launch video with hyperframes-ad-director, or re-run the room against the revised plan.
Guardrails recap
Adversarial by default — the room's job is to find the failure, not bless the plan · rigor scales with reversibility · kill criteria are mandatory, not optional · read-only connections, no sends, no real PII · provisional grounding is labeled.
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