Pricing Page Copy Skill
Write a pricing page that makes the right plan obvious to each buyer and removes the friction that stalls a purchase. Clarity and honest framing beat clever wording.
What This Skill Produces
- A pricing header that frames value and orients the buyer
- Tier cards: plan name, price, who it's for, what's included, and a CTA
- A recommended/most-popular anchor and clear upgrade logic
- An enterprise/custom and add-ons section
- A pricing FAQ that defuses the top hesitations
Required Inputs
Ask for these if not provided:
- The plans — names, prices, billing periods, and the key limits/features per plan
- Who each plan is for — the buyer or use case that maps to each tier
- The value metric — what pricing scales on (seats, usage, contacts, etc.)
- Free trial / freemium / money-back terms
- Top buyer objections about price or packaging
- Brand voice and any competitor framing to be aware of
Do not invent prices, limits, or guarantees — mark unknowns [to confirm].
Process
- Clarify the value metric — buyers must understand what they pay for and why it scales.
- Map plan → buyer — each tier should have one obvious "this is me."
- Anchor — pick the plan to highlight and make upgrade reasons explicit.
- Write feature lists as outcomes — group and phrase features so buyers see value, not a checklist.
- Reduce risk — surface trial, guarantee, and "no credit card" where true.
- Handle objections in the FAQ — cover switching, overages, cancellation, and "which plan do I need?"
Output Format
[Pricing header — value-framed, e.g. "Pricing that scales with your team"]
[Subhead: one line on the value metric and how to choose.]
Plan Cards
[Plan name] — [price] /[period]
Best for: [buyer / use case]
- [Feature or limit as an outcome]
- [Feature or limit as an outcome]
CTA: [Start free / Choose [plan] / Talk to sales]
[Plan name — mark "Most popular" if applicable] — [price] /[period]
Best for: [buyer]
- Everything in [lower plan], plus:
- [Differentiating feature]
CTA: [...]
[Enterprise / Custom] — [Contact us]
Best for: [larger buyer / compliance / SSO / SLA]
- [Enterprise-only capabilities]
CTA: [Talk to sales]
Add-ons
- [Add-on] — [price] — [what it does]
Risk Reducers
[Free trial length · no credit card · money-back guarantee · cancel anytime — include only what's true.]
Pricing FAQ
- Which plan is right for me? [Decision guidance by use case.]
- What counts as a [value-metric unit]? [Plain definition.]
- What happens if I go over my limit? [Overage / soft-cap behavior.]
- Can I change or cancel later? [Upgrade/downgrade/cancel terms.]
- Do you offer discounts? [Annual / nonprofit / startup — or omit.]
Quality Checks
- [ ] The value metric is stated plainly and consistently
- [ ] Each plan says who it's for in the buyer's own words
- [ ] Feature lists read as outcomes and use "everything in X, plus"
- [ ] Every CTA matches the plan's motion (self-serve vs sales)
- [ ] The FAQ answers the real money objections, not softballs
- [ ] No invented prices, limits, or guarantees
Anti-Patterns
- [ ] Do not list raw features with no grouping or value framing
- [ ] Do not hide the value metric or make overages ambiguous
- [ ] Do not over-anchor with fake "most popular" if it isn't
- [ ] Do not promise guarantees or terms you weren't given
- [ ] Do not use the same CTA on a self-serve and an enterprise plan
Example Trigger Phrases
- "Write pricing page copy for our three plans"
- "Improve our pricing tiers so buyers pick the right one"
- "Write a pricing FAQ that handles overage and cancellation questions"
- "Name and describe a Free, Pro, and Enterprise plan for [product]"
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